Sarpa Anusandhan Sangthan (SAS), established in 2002, is a pioneering non-profit organization dedicated to Snake Conservation, wildlife conservation, environmental sustainability, and herpetological research & development. With a commitment to addressing the rising human-snake conflicts and bridging the knowledge gap in reptilian conservation, SAS has emerged as a leader in advancing conservation science, ecological awareness, and biodiversity protection for over 25 years.

Located in Ujjain, Madhya Pradesh—an ancient city celebrated for its spiritual significance as the home of Mahakaleshwar Jyotirlinga and the revered Kumbh Mela—the Snake Infotainment Centre serves as a comprehensive hub for research, public engagement, and conservation education. Founded & Established  by Visionary  Dr. Mukesh Ingle, an internationally acclaimed herpetologist and environmental activist, the Centre fosters scientific inquiry, training programs, and immersive educational experiences that deepen public understanding of reptiles and their critical ecological roles.

Our passion is crafting mindful moments with locally sourced, organic, and sustainable products. We’re more than a store; we’re your path to a community-driven, eco-friendly lifestyle that embraces premium quality.